Blog | Semantic Analysis

All Posts
Brand Perception
Consumer Insights
Go-To-Market
Due Diligence
Brand Positioning
CEO Benchmark | Comparison
Political Analysis
Location Analysis
Comment Analysis
Employer Branding
Market Analysis
Book Review - Recommended Readings
Core Concepts
Film Review
Brand Protection
Disinformation Discovery
Brand Threat Intelligence
Core Concepts
Geopolitical Analysis
Early Warning System
Scenario Planning

Double pendulum simulation tracing a chaotic trajectory in real time, with live readouts for angles, angular velocity, and energy.

Double Pendulum - Why Meaning Is Chaotic

Explore deterministic chaos with this interactive double pendulum simulation. Tweak rod lengths, masses, and start angles in real time. Enable chaos mode to see how two double pendulums — differing by just 0.001° — diverge into completely separate trajectories: the butterfly effect made visible.

Disinformation Discovery

Steffen Konrath

Mar 135 min read

Between May and August 2025, together with our technology partner Cyabra, we conducted a study of the online discourse surrounding Microsoft, with a particular focus on the company's AI-driven layoffs.

Microsoft's "AI-driven job cuts": How disinformation is being used to exploit narratives

Between May and August 2025, together with our technology partner Cyabra, we conducted a study of the online discourse surrounding Microsoft, with a particular focus on the company's AI-driven layoffs.

Brand Threat Intelligence

Steffen Konrath

Nov 14, 20255 min read