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Microsoft's "AI-driven job cuts": How disinformation is being used to exploit narratives
Between May and August 2025, together with our technology partner Cyabra, we conducted a study of the online discourse surrounding Microsoft, with a particular focus on the company's AI-driven layoffs.
Steffen Konrath
Nov 145 min read
Brand Threat Intelligence: Stop Fake Outrage Before It Hits Your Brand
Protect campaigns and markets from fake hype, boycotts, and reputational sabotage — before they escalate.
Steffen Konrath
Aug 292 min read
How Disinformation Hijacked American Eagle’s Sydney Sweeney Campaign — and What Brands Can Learn
When American Eagle launched its new campaign featuring actress Sydney Sweeney, it opened with glowing reactions and even a bump in the...
Steffen Konrath
Aug 284 min read
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