Semantic analysis shows which strategic topics brands (and companies) are visible and to what extent. In 3D spaces, we rank the brands in the respective markets compared to the competition to determine the optimal positioning.
Brands tell stories
Today, good brands tell emotionally charged stories that are linguistically measurable. We can, therefore, use semantic analysis to determine the brand stories and their shaping factors. In addition to the brand experience, the narratives shape the view of the brands and, thus, the brand positioning from the market perspective.
Multidimensional brand spaces
Brands' cultural contexts vary when working on international markets, and the language used shapes users' perceptions. When determining brand positioning, we analyze the design forms and information presented to arrange brands in space. We reduce them to dimensions that make sense in the respective market.
Brand Positioning - Distance and DNA
Good brands have unique characteristics that shape their external perception. We even convert qualitative characteristics into quantitatively measurable criteria. They are unique for each brand and also for the respective market. We use them to create DNA maps, i.e., unique, characterizing representations. This DNA is our comparison matrix to identify and visualize brands in the market space as similar or dissimilar. We understand who is operating in the market in this characteristic space, even if a brand has not previously been seen as a competitor, and can observe these processes over time. Monitoring brand positioning is, therefore, always an offer to our customers.
Everything in brief, in less than a minute
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