Good-for-Nothing Entrepreneurs is a contentious, analytically dense, and deliberately pointed study. It convinces less through definitive answers than through its ability to challenge familiar assumptions and bring together disparate debates.

Between May and August 2025, together with our technology partner Cyabra, we conducted a study of the online discourse surrounding Microsoft, with a particular focus on the company's AI-driven layoffs.

This article, as part of evAI Intelligence's CEO Benchmark, analyzes Rossmann's new management team. Using AI-powered personality profiles, the analysis shows how the arrival of Christian Metzner is changing team dynamics, decision-making styles, and leadership balance within the management team – based on data, objectively, and open to strategic interpretation.