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Zusammenfassung Oberflächen
Zusammenfassung Oberflächen

Brand Perception and Consumer
insights rethought!

Providing actionable insights for fact-based marketing

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Our semantic analysis helps us determine how your brand(s) are perceived in the market. Depending on the task, various sources, from forums to social media to open texts in questionnaires, are considered to answer the questions.

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Consumer statements contain uncensored opinions and attitudes, which, in contrast to survey results, enable a deeper understanding of users' mindsets. We use Semantic Analysis to dig deeper into the users' thinking.

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We help you position your brand internationally in the semantic (meaning) space. We identify positioning gaps that you can creatively develop and strategically build together with your agencies. We also find cultural peculiarities that need to be considered thanks to semantics.

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We use Semantic Analysis to provide you with the data to understand markets' core mechanics, laws and rules, players, barriers, and opportunities. From the strategic report, we provide everything you need to implement successful strategies and to minimize your risks.

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Not only brands and companies but also their leaders are perceived in strategic topics. Our CEO Benchmark provides comparative data for the optimal alignment of your personal branding strategy.

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We use Semantic Analysis to gather insights into the investment market, whether you allocate money to a startup or are in an M&A process. The data we can provide you won't get elsewhere, giving you a competitive advantage and reducing the risk of investing. 

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