A brilliant idea, the market environment, and the quality of the team are the typical criteria that determine the success of an investment. Many investors rely on recommendations and their gut feeling when finding a successful investment object. However, it is still data that reduces uncertainty in the due diligence process regarding risky transactions.
Unstructured data contains hidden market signals.
Gut feeling is good, but you shouldn't rely on it alone. Many publicly available data provide indications of the acceptance of use cases or product or service offers. Data is not always available in numbers but as text information, so-called unstructured data. Video data from TV or audio data from radio broadcasts can also be converted into text information. Not many are aware that due diligence can rely on very rich information available if you know where you will find it.
A variety of additional market information
We can identify the critical issues in the market the new venture is addressing thanks to semantic analyses. Understanding what is affecting the industry and its quantifiability helps transform gut feelings into better knowledge.
Our technology helps us identify the actual players in the market and their connections to potential customers, politics, or strategic partners. Lobbying and client structures appear in front of the eyes.
Semantics also provides insights into possible positioning gaps, opportunities, risks, and information about market maturity and brand affinities. Insights that are invaluable in the due diligence process.
We also recognize whether it is a young market (emerging market) or a supposedly good sales show and reduce the investment risk by uncovering latent market insights.
Everything in brief, in less than a minute
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