Blog | Semantic Analysis

All Posts
Brand Perception
Consumer Insights
Go-To-Market
Due Diligence
Brand Positioning
CEO Benchmark | Comparison
Political Analysis
Location Analysis
Comment Analysis
Employer Branding
Market Analysis
Book Review - Recommended Readings
Core Concepts
Film Review
Brand Protection
Disinformation Discovery
Brand Threat Intelligence
Core Concepts
Geopolitical Analysis
Early Warning System
Scenario Planning

Semantic Market Analysis: Why evAI Creates Insights LLMs Can’t

Semantic Analysis: How evAI Creates Insights And How We Differ

evAI generates new market insight data in 5 days — not just analysis of what exists. Learn why semantic modelling beats sentiment, big data, and LLM summaries.

Core Concepts

Steffen Konrath

Aug 306 min read

Disinformation Intelligence: Safeguarding Democracy and Society

How to Expose Coordinated Networks in Politics, Elections, and Public Debate Fake accounts coordinated efforts to discredit Scholz’s...

Steffen Konrath

Aug 292 min read

Brand Threat Intelligence: Stop Fake Outrage Before It Hits Your Brand

Protect campaigns and markets from fake hype, boycotts, and reputational sabotage — before they escalate.

Brand Threat Intelligence

Steffen Konrath

Aug 292 min read

DeepSeek Disinformaton Campaign: Fake profiles used two main methods: amplifying each other to simulate popularity, and blending into authentic conversations to appear credible.

Disinformation? The DeepSeek Hype Was All Made Up

DeepSeek’s AI hype wasn’t organic. Our disinformation research team found thousands of fake accounts fueling a coordinated campaign to sway markets.

Disinformation Discovery

Steffen Konrath

Aug 284 min read

Line chart showing timeline of negative post sentiment around American Eagle’s Sydney Sweeney ad from July 23 to July 29, with screenshots of TikTok and X posts from fake accounts calling for boycotts.

How Disinformation Hijacked American Eagle’s Sydney Sweeney Campaign — and What Brands Can Learn

When American Eagle launched its new campaign featuring actress Sydney Sweeney, it opened with glowing reactions and even a bump in the...

Brand Protection

Steffen Konrath

Aug 284 min read