CEO Benchmark: What the Personality Analysis of Rossmann's Management Reveals About Team Dynamics
- Steffen Konrath
- 1 day ago
- 3 min read
How AI-powered personality analyses offer an in-depth understanding of leadership structures
On November 6, 2025, the Lebensmittel Zeitung reported on a significant change at Dirk Rossmann GmbH :
“Rossmann reorganizes its management” (by Philip Brändlein , Lebensmittel Zeitung , 06.11.2025 ).
While CFO Peter Dreher is retiring, Christian Metzner – previously Head of IT – is moving up to the management board. evAI Intelligence took this development as an opportunity to conduct a current CEO benchmark analysis to examine how the personality structure and team dynamics within Rossmann's management level might change as a result.
Methodology: AI meets management diagnostics
The CEO benchmark analysis combines publicly available online data with the Crystal Knows platform, an AI-powered solution that analyzes language patterns and communication styles to predict personality traits.
Crystal Knows is based on the DISC psychological assessment and identifies characteristics such as risk-taking affinity, trust, pace, communication style, and dominance. evAI uses these data points to build a proprietary comparative model that evaluates an individual's personality within the context of an entire leadership team.
Result: A data-driven view of leadership dynamics – objective, measurable and free from personal bias.
This methodology forms the core of the evAI service category “CEO Benchmark,” which helps to understand and develop management teams in a structured way during change and succession processes.
CEO Benchmark: Focus on Christian Metzner
Christian Metzner exhibits an analytical, rational, and goal-oriented leadership profile. With moderate risk aversion (40%) and pronounced skepticism (61%), he stands for precise thinking and fact-based decision-making – qualities critical to success in IT and transformation projects.
At the same time, he exhibits a high implementation speed (62%) and strong dominance (65%) – indicators of assertiveness, decisiveness, and clarity of goal. In his communication (53%), Metzner is factual and focused, less expressive than colleagues like Petra Czora or Anke Schmidt, who act in a more emotional, relationship-oriented manner.
Metzner brings analytical depth and strategic skepticism to a team that has previously been characterized by strong cooperation and communication skills.
Team comparison and dynamics
The results of the CEO benchmark show that Rossmann's management team is performance- and implementation-oriented. All executives score in the upper range of the Fast-paced scale (62–70%), indicating a culture of rapid decision-making and clear responsibilities.
Czora and Schmidt form the team's communicative, brand-oriented pole.
Sander represents the human-integrative middle ground between creativity and structure.
Metzner brings the analytical and digital perspective that is becoming increasingly crucial in the modern retail landscape.
The result is a team with strong implementation capacity, clear role distribution, and growing potential for data-driven decision-making.
Insights from the CEO benchmark of Dirk Rossmann GmbH
The analysis shows how a management team can strategically evolve through new personality profiles:
Metzner strengthens the analytical and technology-oriented side of management.
Sander and Czora bring balance through communication and people skills.
Schmidt brings international trading experience and a strong ability to cooperate to the team.
This creates a comprehensive picture in which different thinking and decision-making styles consciously intertwine. The CEO benchmark makes this complementarity visible – and helps companies manage leadership transitions not only organizationally but also culturally.
Conclusion
The Rossmann analysis illustrates how AI-powered personality analyses can make management teams more strategically interpretable. Especially in times of upheaval, the evAI Intelligence CEO Benchmark provides data-driven guidance: Which personalities shape decisions? Where are the communication opportunities—and where is productive friction?
evAI Intelligence CEO Benchmark : For leadership that understands itself – data-driven, comparable, effective.
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