Likes, shares and reposts alone say nothing about whether a person or a company is actually visible in the right strategic topics. Our Personal Branding Benchmark closes this gap. Using AI-based semantic analysis technology, we measure not only presence, but above all relevance - regardless of individual keywords or social media metrics. We aim to become the industry standard for such benchmarks.
How does the method work?
The Personal Branding Benchmark analyzes the thematic context of a person or company across all relevant channels – from traditional media such as news articles, TV and radio to digital platforms such as Facebook, X, Instagram, TikTok and YouTube.
What is important is not whether certain terms are used, but whether the person or company is actually anchored in a strategically important topic area .
Why is this important?
Only those who are perceived in the right contexts have a strong market position. Our personal branding benchmark not only enables you to take stock , but also to continuously measure progress - whether through targeted communication measures or through relevant events. The benchmark comparison with competitors shows where you stand and which steps are necessary to position yourself optimally.
What is your brand's fingerprint? - In fact, the mix of topics that your brand stands for should be unique. We therefore use semantic analysis to measure your unique topic DNA that your brand, as a person, as a company or even as a product, stands for.
The color representation makes it easy to see whether there are significant differences in the distribution channels or whether your brand is making a consistent contribution. As a personal brand, you can also quickly measure what contribution the personal brand makes to the brand image of the company or product brand. Only evAI measures your brand DNA.
Performance Data
If performance data is of interesting for the comparison, we can provide you with additional performance data for inter-brand comparisons.
For whom is our Personal Branding Benchmark particularly relevant?
Personal brands & thought leaders - Whether you are a manager, subject matter expert or influencer - anyone who wants to strategically build or review their personal branding needs reliable data. We show you in which subject areas you are really visible and how you can develop further in a targeted manner.
Companies & brands - A strong brand positioning determines market success. Our benchmark helps companies to identify the topics in which they are perceived - and whether this corresponds to their strategic objectives.
PR & Marketing Agencies - Whether for customer projects or the next pitch - in-depth knowledge of the digital presence and content anchoring of a company or person can bring the decisive advantage. Our analyses provide data-based arguments and insights for successful campaigns.
Investors & Analysts - Anyone who wants to make informed decisions needs a clear picture of how companies and personalities are perceived in the market. Our semantic analysis helps to distinguish bubbles from real relevance and to identify sustainable trends.
If you know your own positioning, you can secure a competitive advantage! With the Personal Branding Benchmark we shed light on the situation and show where you or your company really stand. Are you visible in the right context? Find out! |
Everything in brief in less than a minute
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