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Retail Location Analyses with Semantic Analysis

We know which brands your target group loves and which synergy potential is untapped through Lifestyle Analyses using Semantic Analysis. Our Location Analysis provides you with actionable data and insights.


With the help of the social genome, we determine the optimal location in a region. Can agglomeration advantages be used? The location analysis using semantic analysis provides the answers.
Agglomeration advantages of an optician in Stockholm

Lifestyle Analysis to find the optimal location

The Social Genome, a pool of social media data, contains billions of data points that allow precise statements about target groups' affinities. Whether it is about fans of your brand, how to identify cross-branding synergy potential or the optimal location for your business. Semantic Analysis provides a precise picture of the living environment that prevails at a specific location and in its catchment area. We can tell you which brands perform best and meet potential demand, thus providing the basis for your decision-making when choosing a location.


Center Management

We deliver cross-brand affinities to find the optimal location for your business thanks to Semantic Analysis.
Detecting Cross-Brand Affinities with Semantic Analysis

In retail centers in cities, suburbs, and airports, contracts with new tenants must repeatedly be concluded. Convince potential retail partners of your location with data that shows how well their brand fits in with your location. We identify synergy potential by determining brand affinities and help you with facts in your sales arguments.

We also provide information about the competition. Affinity figures, in combination with space productivity figures for the sectors, help to determine your customer's potential for business success. We help you to go into the discussions optimally prepared and to get the most out of your space.


Everything in brief, in less than a minute



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